At the winter premiere of Bread&Butter in Berlin, the adidas stand design gave visitors their first impressions of the collection from the trendsetter with the three stripes from behind a fence made from white plastic tubes. With an inviting stand design,adidas mocked the VIP feeling with unrivalled nonchalance. A four-sided gallery creates a catwalk atmosphere with mannequins in different poses. It also divides the stand into an outside presentation area and a lounge area for talks. The white surface of the stand is broken up by a sympathetic graphic and lighting design.